A hub for social enterprise, sustainable businesses, and making sense of ethical products
We’ll be researching just how sustainable these ethical products are
There’s so much out there, and so many wonderful companies doing the right thing! But there’s plenty of large corporations still greenwashing… It’s hard to spot, and takes plenty of investigation, but the truth is worth fighting for. Ethical products are worth fighting for. We’re working hard to get to the bottom of it and provide our readers with the transparency they deserve
And it’s no longer just about not doing any harm! It’s also about providing a positive contribution, and actually leaving things better than you found it. That’s what ethical, social and sustainable business is about.
We’re making sure that we’re not just throwing words like ‘eco’ and ‘green’ around lightly. The household products we’ll be featuring on this website are ones that have been thoroughly investigated. They’re products that we look at with a somewhat critical lens to make sure they’re making a net positive contribution to people and planet.
It’s still early days for us (we only set up late 2020) but you can find plenty more about us on our Instagram page.
Hear from our dedicated sustainability authors
Climate anxiety is real. Human rights helplessness is real. Here’s how to take a moment.
Buying ethical products may genuinely make the world a better place
A lot of companies do one good deed and market the hell out of it. Unfortunately a lot of the time, this is to cover up negative deeds, like pollution, underpaying wages or cutting down forests. Greenwashing can be hard for the average consumer to spot, and that’s why we’re here.
Genuine, transparent, sustainable companies exist, and they’re trying their hardest to market their ethical products. However it’s tough to compete with modern corporations. We hope to give them a voice and a platform, and to make it easier for you to find them!
Impact statements, sustainability reports, and human rights documentation are all time consuming and challenging to digest. There’s so much out there, and no one expects every consumer to be an expert. That’s why it’s important for hubs like this to sit in the middle. To understand which certifications are the most important, and to summarise all that information.
There are new companies popping up all the time, and while words like ‘eco’ and ‘conscious’ are used, there’s no guarantee that they’re legitimate companies and that they’re doing the right thing. The planet and the people on it are crucial to sustainability, yet they’re both so often mistreated.