About us

Why we’re keen to see consumers buy sustainable and ethical products

Who we are

While we're relatively new on the scene starting in 2020, we've got years of experience in a variety of industries.

We're a team of analysts and writers looking to bring consumers all around the world in-depth research about sustainable and ethical products.

We're focusing on differentiating greenwashed products from genuinely environmentally friendly products - all with a transparent supply chain to make sure there's no exploitation of workers too.

“Corporations, billionaires and big industries – they have one thing in common – they would be absolutely nothing if no one bought their products.” Marc Menz

Behind the company

Hi there! I’m Marc.

I like to read, I’m curious, and I’m an analyst. And at the moment I’m chiefly concerned with problems that don’t seem to be getting better, namely inequality, poverty and climate change.

I think the best solutions are to work together and be wise with where we spend our money. Cooperatives can help with inequality, supply chain management and economics can help with poverty, and sustainable products can help with climate change.
We’re passionate about products with a cause. Ethical and sustainable means to have as little environmental impact as possible. It means cruelty free, it means slavery free, and it means regenerative. 

And it’s no longer just about not doing any harm! It’s also about providing a positive contribution, and actually leaving things better than you found it. That’s what ethical, social and sustainable business is about. 

We’re making sure that we’re not just throwing words like ‘eco’ and ‘green’ around lightly. The household products we’ll be featuring on this website are ones that have been thoroughly investigated. They’re products that we look at with a somewhat critical lens to make sure they’re making a net positive contribution to people and planet

It’s still early days for us (we only set up late 2020) but you can find plenty more about us on our Instagram page.

Check out some other Ethical & Sustainable products